Principles of marketing will equip people who are aspiring to be managers with sufficient knowledge and insight in order to operate as effective general managers. General managers will need to have insight into the marketing function and how it fits into the MAPPPS™ concept. (MAPPPS™ stands for Management, Administration, People, Practices, Processes and Systems).
- Average time commitment is 2 hours per week.
- This course runs for 18 weeks (20 weeks if assessment is included).
- Internet access and PC skills are essential.
Week 1: Marketing in context
Week 2: The marketing process
Week 3: Marketing planning
Week 4: Marketing ethics and standards
Week 5: Target marketing
Week 6: Marketing information systems
Week 7: Internal marketing
Week 8: Branding
Week 9: Product life cycle
Week 10: Pricing
Week 11: Channel strategy
Week 12: Promotion [Above the line]
Week 13: Promotion [Below the line]
Week 14: Promotion [Digital marketing]
Week 15: Customer service management
Week 16: Marketing and Sales
Week 17: Resourcing, monitoring and evaluating marketing
Week 18: Consolidation of learning
Week 19 and 20 – Study week and exam (assessment)
Make a once off payment for the Principles of marketing BBA subject.
Get assessed for 5 credits towards a Bachelor of Business Administration Degree.